So the same models branded Nivada or Nivada Grenchen in Europe were branded Croton in the US. This was due to Movado taking successful legal action against Nivada using its name in the US market - as sounding too similar to Movado (surprising but true). Nivada entered into a partnership with NY-based Croton Watch Company in 1939 for US distribution. Movements were sourced from the major Swiss ebauche producers such as A Schild, ETA, Landeron, Valjoux and Venus. Founded by Otto Wullimann, Hermand Schlindler, and Jacob Schneider the brand was very similar to other Swiss brands of its time developing dress watches, sports watches and chronographs. Founded in 1926 in Grenchen, Switzerland a famous watchmaking home to brands such as Breitling, Certina, Eterna, Fortis and movement makers ETA and A Schild. Nivada/Nivada Grenchen/Croton - Is it Nivada, Nivada Grenchen or Croton? Yes - depending on location and year of issue.
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